Our Story
YOU CAN DO ANYTHING.
A clear expression of the Baked by Melissa vision: One hard day in 2008 opened an unexpected route for Melissa Ben-Ishay, a founder of Baked by Melissa. After she was fired from her assistant media planner job, her brother encouraged her to go home, bake her cupcakes, and make a business from them. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Baked by Melissa. These ideas come together in the wider vision behind Baked by Melissa.
Big dessert ideas, made wonderfully small and the character of Baked by Melissa
A clear expression of the Baked by Melissa vision: New York City supplied the setting for Baked by Melissa's bite-size mini cupcakes. The early flavor ideas included s’mores, cookie dough, peanut butter cup, and tie-dye, while a SoHo pickup window served as the brand's first retail location. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Baked by Melissa. These ideas come together in the wider vision behind Baked by Melissa.
A shared vision with New York momentum in the Baked by Melissa vision
A clear expression of the Baked by Melissa vision: The brand presents its growth as a group vision involving family, friends, and team rather than a solo achievement. Baked by Melissa is female-founded, and New York City contributed the energy, creativity, and confidence that supported its early development. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Baked by Melissa. These ideas come together in the wider vision behind Baked by Melissa.
MAKE LIFE SWEETER.
A clear expression of the Baked by Melissa vision: Melissa Ben-Ishay's role as a founder remains central, but the Baked by Melissa story closes by recognizing the family, friends, and team who share the vision and helped carry it beyond its first moment. It shows how one idea contributes to the direction of the brand. Seen as part of a wider vision, the idea helps explain the direction associated with Baked by Melissa. These ideas come together in the wider vision behind Baked by Melissa.